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"EMR premium services are created by experienced researchers and media analysts. These services are customized to tailor the needs of the clients. Our analysts include scholars with research background and training, and in their academic/research output can be compared to the best in the world."

Now understand the impact of media in financial market.

Financial media has been influencing and impacting human behavior when it comes to investments and stock market trading. How does then one monitor and analyze the human psychology influenced by the visual news content with respect to an individual, product, services, stock prices that could make or mar the journey of an enterprise or its entrepreneur.

Information Monitoring Research & Analysis

Quantifying the impact of information was never so simple. Using our tool, will facilitate you in understanding the effectiveness of your campaign, its penetration, the performance and the reach of the channels where it was beamed or displayed.The tool will also take a step further in helping you analyze yourself as a personality with your peers, as well as the opinion of other stakeholders about you and your product and services. The other stakeholders would include industry players, stock analysts, journalists, opinion leaders, anchors that could be measured in terms of visibility, image, tonality, share of voice, trends among others.

Stock Market Vigilance Monitoring - Broadcast Media

Stock Market Vigilance Monitoring is an online measurement tool to determine the effectiveness of the influence of the news on a particular stock. The tool will effectively capture the trading pattern of a particular stock reacting to particular news within a given time-frame. The system captures ticker news, references or comments made by the anchor, journalist, analysts, spokespersons or government officials and aid in understanding the trend and the stock market impact of the comment made by anyone of them influencing the trading of the given stock. The output from the new system will track all business channels in India during market hours. The relevant clips can be viewed at click of the button along with the scrip price and the benchmark index at a given time.

Television Monitoring Intelligence Report

Television Monitoring Intelligence Report (TMIR) highlights the brand visibility on numerous television networks. The parameters used for monitoring are prime time vs. non-prime time, coverage on 140+ television channels and date wise reporting of coverage over a specified period of time. TMIR will enable one to see in metrical terms, the eminence and position of the brand, product, spokesperson, company, individually and vis-à-vis the competition on the television medium. The report will facilitate the client’s long term business planning and growth.

Corporate Image Monitoring

Corporate Image Monitoring (CIM) provides a comprehensive package of data and its extensive analysis. Available online, it provides unique editorial metrics and comprehensive analysis of the media slant. It helps bring about measurability and accountability to your media relation plans thereby aiding the elimination of ad hoc-ism from this critical communication tool. CIM helps you to assess the effectiveness of your strategy and plan.

Issue Monitoring

Issue Monitoring is an advanced analytic tool that combines quantitative and qualitative system to find out how an issue is being discussed in the media. It goes beyond content analysis in the media to get a sense of how the issue is being debated, not only during the course of specific telecasts, but in general. Crucially, it helps to understand how an issue is framed, anchored, and the possible meanings derived by the public based on the inter-textual nature of communication.

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