Television Media Monitoring
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EMR premium services are created by experienced researchers and media analysts. These services are customized to tailor the needs of the clients. Our analysts include scholars with research background and training, and in their academic/research output can be compared to the best in the world.

Television Monitoring Intelligence Report

Television Monitoring Intelligence Report (TMIR) highlights the brand visibility on numerous television networks. The parameters used for monitoring are prime time vs. non-prime time, coverage on 130+ television channels and date wise reporting of coverage over a specified period of time. TMIR will enable one to see in metrical terms, the eminence and position of the brand, product, spokesperson, company, individually and vis-à-vis the competition on the television medium. The report will facilitate the client’s long term business planning and growth.

Corporate Image Monitoring

Corporate Image Monitoring (CIM) provides a comprehensive package of data and its extensive analysis. Available online, it provides unique editorial metrics and comprehensive analysis of the media slant. It helps bring about measurability and accountability to your media relation plans thereby aiding the elimination of ad hoc-ism from this critical communication tool. CIM helps you to assess the effectiveness of your strategy and plan.

Issue Monitoring

Issue Monitoring is an advanced analytic tool that combines quantitative and qualitative system to find out how an issue is being discussed in the media. It goes beyond content analysis in the media to get a sense of how the issue is being debated, not only during the course of specific telecasts, but in general. Crucially, it helps to understand how an issue is framed, anchored, and the possible meanings derived by the public based on the inter-textual nature of communication.

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